Reborn Coffee Launches Cryptocurrency Payment Pilot

BlockBeats News, August 21st, Nasdaq-listed U.S. coffee chain Reborn Coffee announced plans to pilot cryptocurrency payments at some of its Southern California stores in 2025 and integrate this functionality into its existing Point of Sale (POS) platform. Previously, Reborn Coffee announced the initiation of a strategic assessment to consider incorporating regulated digital assets into its financial management framework. The company plans to explore blockchain assets, including Bitcoin and Ethereum, to optimize fund management efficiency and achieve diversification of non-operational capital reserves.