The Meme Coin project Cheems has announced a strategic transformation into a new generation IP ecosystem and has established the Cheems Foundation to expand its influence.

BlockBeats News, July 14th, according to official sources, Cheems, a Meme coin project based on the BNB Chain, announced today a significant milestone in its development journey — by unveiling a new brand vision, transforming Cheems from a Meme network symbol to a new generation IP ecosystem. This strategic transformation includes the formal establishment of the Cheems Foundation, a specialized institution that will focus on expanding Cheems' ecosystem's impact in the fields of cultural communication, charity, and community development.

Officials stated that as a project born from the meme economy and nurtured by the most loyal digital community in the cryptocurrency field, Cheems has long become a phenomenal cultural symbol. The Cheems Labs team, leading the project's creativity and strategy, is further unleashing its potential through comprehensive narrative construction, social impact, and ownership system. According to the new brand plan, Cheems will inject its cultural influence systematically into verticals such as film, animation, music, fashion, charity, and community centers.