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The X platform lifts the ban on encrypted promotions, but markets such as the EU and the UK remain restricted
Social platform X announced the lifting of the ban on cryptocurrency and gambling promotional content, allowing industry KOLs to monetize crypto content commercially under the new paid partnership framework of the platform, and they must label their posts with the "Paid Partnership" tag.
However, cryptocurrency promotional content remains subject to financial promotion regulations in the EU, UK, and Australia, and KOLs must ensure that relevant content is not visible in those markets. X's product head, Nikita Bier, stated that this feature aims to encourage users to grow their businesses on the platform while maintaining transparency.
Additionally, Musk revealed that the payment system X Money will launch in a limited testing version within the next two months, and it is not yet clear whether cryptocurrency functionality will be integrated. The X product team also plans to launch the Smart Cashtags feature, allowing users to trade stocks and cryptocurrencies directly on the platform.
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