Not Just for KOLs: How to Earn a Project's Airdrop Through Writing, Based on Kaito

By: blockbeats|2025/03/12 13:15:04
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Original Article Title: "Non-KOLs Can Also Participate! How to Earn Project Airdrops through Writing, Based on Kaito?"
Original Article Author: Biteye Little Apprentice KiKi

Previously, when participating in airdrops, everyone only focused on the testnet and on-chain interactions. But now, with the rise of the "Yap-to-Earn" model, the opportunity has come for content creators!

This post will list 17 projects through which you can earn airdrops via Kaito! Ordinary users can also participate, so be sure to bookmark this.

01 Review: Well-Known Projects That Distributed Airdrops via Kaito

1.1 Project Overview

Over the past few months, some well-known projects have directly airdropped to creators through Kaito, with the most representative ones including EigenLayer, Berachain, Movement, Story, Anime, and Vly. EigenLayer was the first to use Kaito to airdrop to the Twitter community. Berachain later joined this trend, distributing 1.25 million $BERA to social contributors, with a clear statement that users who have received social airdrop qualifications and hold a Kaito Yaps account will receive additional bonuses. The annual big fur Movement also joined Kaito in these two months and, based on the Kaito leaderboard ranking, rewarded users who have contributed to the Move ecosystem.

The Story airdrop through Kaito rewards include Kaito Genesis NFT holders, high-quality Story-related content creators (Yappers), based on long-term contribution data since 2023, excluding short-term score-boosting users, and high-quality IP topic discussion participants selected through Kaito data.

The Anime airdrop through Kaito rewards ANIME Yap top 1000 users and Kaito Genesis NFT holders.

Vly (vly.money) also airdropped 10,000 $Like to each of the top 1000 Yapper KOLs on the Kaito Yap Vly leaderboard.

This also confirms a trend:

In the future, Yap contributors to the Kaito ecosystem, especially those active at the top of the leaderboard, will become the primary target group for new project airdrops. If you want to receive similar airdrops, now is the best time to engage with the Kaito platform and increase your Yap influence.

1.2 Evaluation Criteria for Project Team Airdrops

The airdrop for Kaito's partner projects is mainly based on the Yap List airdrop. So, how can a project enter the list? The core elements are roughly similar:

· Content Quality: Originality, depth of content, and topic relevance (such as technical analysis, investment logic analysis, etc.)

· Interaction Frequency: Number of interactions between tweets and KOL accounts, as well as the project's official account

· Reach: Number of likes, comments, retweets, and personal fan base of the tweets

· Strive to Enter the Top 500-100 List: According to past rules, the probability of receiving an airdrop for being in the top 1000 of the list is relatively high

02 What other pre-TGE projects from Kaito are worth paying attention to?

Looking ahead, there are still many high-quality unreleased projects on Kaito's pre-TGE that are worth paying attention to. These projects may all use Kaito's Yaps List as one of the airdrop criteria, so early positioning is recommended:

· 0G @0G_labs: 0G is a modular AI blockchain with a scalable and programmable DA layer suitable for AI dapps. You can share technical advantages of the deep analysis modular AI blockchain, among other content.

· Corn @use_corn: Using Bitcoin as Gas for an Ethereum L2 network, seed round funding of $6.7 million (led by Polychain). You could write about Corn's on-chain interaction tutorials and analysis articles on the integration of the Bitcoin ecosystem with L2.

· Defi App @defidotapp: Combines the powerful features of decentralized finance (DeFi) with the ease of use of traditional finance. With just one mobile app, you can buy and sell various digital assets, swap tokens across chains, or even trade stocks. Track project updates in advance and publish content related to potential use cases, technical architecture, and more.

· Eclipse @EclipseFND: A customizable Rollup solution that is also backed by Polychain. You could share on-chain interaction guides for Eclipse, comparative analysis of modular Rollup with other L2 technologies, and ecosystem NFT analysis, among other content.

· Humanity @Humanityprot: Humanity Protocol is a anti-witch blockchain network that offers developers a unique human identity verification mechanism and gives users complete ownership of data and identity. You can discuss future trends in on-chain data privacy protection and decentralized identities (DIDs), among other topics.

· Hyperbolic @hyperbolic_labs: An open-source AI computation and inference service provider, committed to enabling innovators worldwide to equally access AI technology regardless of resources or geographic location. Can publish content on the current status and future outlook of the global AI compute market.

· Infinex @infinex_app: A decentralized perpetual trading protocol based on the Synthetix ecosystem. Can release in-depth content on Synthetix ecosystem use cases and the future development trends of on-chain perpetual contract trading.

· Initia @initia: A Binance-backed modular Layer1+Layer2 public chain. Can consistently publish analyses of Initia ecosystem projects, technical innovation points, and investment value assessments.

· Lombard @Lombard_Finance: Connecting Bitcoin to DeFi, enabling Bitcoin liquidity mining that allows users to stake BTC while maintaining liquidity. Can publish operational guides, pros and cons, risk and return evaluations of BTC collateralization products.

· MegaETH @megaeth_labs: Building high-throughput and low-latency EVM-compatible Layer 2 solutions. Can provide insights into the current state of Ethereum ecosystem scalability, specific MegaETH scaling solutions, and technical advantages.

· Mitosis @MitosisOrg: A liquidity protocol for the modular era, aiming to redefine cross-chain liquidity. Can release analyses of cross-chain technical architectures and comparative assessments of existing cross-chain solutions.

· Monad @monad_xyz: A high-performance EVM-compatible Layer1 network, with $2.25 billion in funding and a $30 billion valuation. Can delve into Monad's technical strengths, ecosystem project progress, and publish investment value assessments.

· Multipli @multiplifi: A ZK-based multi-chain yield protocol that allows users to earn reliable yields on stable assets, native assets, and even traditional non-yield-bearing assets (such as BTC, MATIC, PAXG, etc.). Can release content on how ZK technology enhances the security and yield of cross-chain yield protocols.

· OpenLedger @OpenledgerHQ: A data blockchain designed for AI, providing a decentralized trust infrastructure to create Specialized Language Models (SLMs). Can output in-depth analyses of the differences and advantages between Specialized Language Models (SLMs) and traditional Language Models (LLMs).

· PARADEX @tradeparadex: A cryptocurrency derivatives exchange and the first application chain on Starknet. Can write guides on using trading products, trends in the derivatives market, and trading strategy analysis.

· Skate @skate_chain: A universal application layer that enables applications to run on thousands of single-state chains. Can provide an analysis of how Skate addresses the issue of fragmentation in the existing public chain ecosystem.

· Union @union_build: An efficient interoperability protocol that connects all blockchains and rollups in any ecosystem. Can provide an analysis of the Union protocol's cross-chain interoperability mechanism, compare Union's advantages with other cross-chain protocols (such as LayerZero), and share specific application case studies.

All of the above projects have joined the Kaito ecosystem. By releasing original analyses, technical comparisons, interactive tutorials, and other high-quality content, they can compete for a spot on the Kaito leaderboard and potentially receive airdrop rewards from future projects.

03 Will There Be Future Official Airdrops from Kaito?

Very likely! Previously, Kaito returned all Genesis NFT proceeds of 150 ETH to the community, with each of the top 1-500 contributors receiving 0.2 ETH and ranks 501-1000 receiving 0.1 ETH each. In the future, long-term creator incentives (7.5% share) will be allocated to reward high-ranking creators. Additionally, the platform's native token $KAITO may also be distributed through airdrops based on Yaps rankings.

Kaito has specifically reserved a portion of the token rewards to incentivize early participants in the Yapper Leaderboard and Yapper Launchpad ecosystem collaboration projects. These projects include Berachain, MegaETH, Story, Anime, Corn, and more. The Kaito team will collaborate with the teams of these projects to distribute these rewards collectively and ensure that these rewards are clearly delivered to specific users. This means that creators may have the opportunity to receive airdrops from Kaito and the project teams.

Therefore, by continuing to participate in Yaps points, you can not only receive airdrops from collaborating projects in the future but also be eligible for incentives from the Kaito platform itself.

04 Summary: The Spring of Creators Has Arrived

In the past few years, airdrops based on on-chain interactions were predominant. Now, Twitter creators are experiencing an unprecedented "Write to Earn" golden age. It's not just for KOLs; through Kaito, ordinary content creators can also monetize their value and ensure that their traffic does not go in vain.

Currently, the Kaito platform has been adopted by several high-profile projects as a key criterion for airdrop distribution, gradually becoming an industry benchmark. The era of creators is just beginning, and the next one to receive a generous airdrop could be you.

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


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