The product manager of X stated that the "paid partnership" label is not aimed at the prediction market, but rather to strengthen the disclosure mechanism for commercial content

The announcement of the "Paid Partnership" label feature on the X platform has attracted community attention. Nikita Bier, the product lead for X and an advisor to Solana, clarified that this feature is not specifically aimed at prediction markets. The "Paid Partnership" label is intended for marking commercial promotional content. The core value of the X platform lies in providing a "real human pulse." Although the platform encourages creators to engage in commercial collaborations with brands on X, undisclosed promotional content can undermine product integrity and weaken user trust in the content.

The new feature will help creators meet regulatory compliance requirements and, more importantly, enhance transparency with fans by clearly distinguishing between commercial partnerships and organic content. He specifically noted, "I love prediction markets."